Every year the Norwegian Tax Administration meets 40.000 students aged 15-18 covering all of Norway. The message is to convey how illicit employment and tax avoidance impacts our society at large. They call it «Spleiselaget».
I was involved in designing the website, second-screen app and slides for the interactive presentations.
The target audience here is young adults, so we went with a fresh color scheme, but still maintaining a level of seriousness. It’s a serious topic, after all.
The result for the client has been fantastic, and the students are embracing the new approach with open arms. It’s a fun and engaging way to learn about why paying taxes is important.